I’ve been reading some things on different SEO blog about how you should optimize your blog homepage. Here’s a few things I’ve picked up along the way:
- Limit Homepage to show 5 posts
- Use links on your homepage sparingly - only link to the most vital posts
- On your homepage, Use excerpts from your posts. This will prevent duplicate data
- On your archives, Use excerpts from your posts…
I guess that’s really all I’ve got at the moment. Basically, you want to use your homepage as your landing page, and to hand out linkjuice to whichever posts you deem as the most important.
On Blog Project A:
- I created a “Hot Posts” list in my sidebar - to pass linkjuice to the important posts.
- I display full text for my latest 2 posts, and excerpts for the rest
- Limit display to 5 posts per page
- Got rid of “Most Popular” posts, because it wasn’t linking to post that I really wanted juice for.
Basically, you should have links on your homepage to whichever posts you deem most worthy. If something is important, you should plug it on your homepage or in your latest post - otherwise, let it reside in the archives. If you have 100 internal links on your homepage, you’re splitting your linkjuice by 100. It’s better to limit the links on your homepage, thus giving each one a bigger slice of the linkjuice pie.