Other than this blog, I have two blogs that I am regularly posting on. I make it a goal to post on these blogs once per day, Monday - Friday. Anything else is a bonus.
Blog #1 is targeted at a small niche. I have gotten a good amount of incoming links (from 15+ external websites) and have a PageRank of 3.
Blog #2 was started less than a month ago, has few (less than 5) incoming links and does not have PageRank yet.
With these stats, I was surprised to find that over the last few weeks, Blog #2 has been getting “significant” traffic from Google searches. While not any staggering numbers, I am getting about 15 Google (organic) visits / day on Blog #2, while getting about 8 organic visits per day on Blog #1.
Basically, Blog #2 is a lot newer, has a lot less posts and lot less web capital, and is getting double the Google Organic traffic. I credit this to the fact that Blog #2 has a much larger Niche, and thus gets searched a lot more. If I pick a topic and write a post, do some good SEO and target it around the niche, the post usually gets ranked highly for specific search terms.
Choosing a bigger / more popular niche allows you to get more organic traffic. If you want to blog in a small niche, that is fine - but you will have to work a lot harder to drive traffic to that site. Choosing a big niche lets you get a lot of long-tail search results which will eventually start to add up to steady traffic from the search engines.
A good tool for niche research is Google Trends. Type in a few different niches and see the difference between terms such as ‘running’, ‘make money online’, ‘digital camera’, and ‘movies’. You’ll see how big the difference can be between a big and small niche.