Pay Per Click (PPC) Arbitrage is something that I had read about a while ago. The basic idea is that if you can buy Google AdWords Ads for a low price, and then run ads / affiliates on your website that bring in more revenue than you are spending for your AdWords, then you’re turning a profit. It seemed like a reasonable idea, but I didn’t have the money to invest in it, since you do need some pocket change if you want to run a real AdWords campaign.
Yesterday I came across Zac Johnson’s blog and found these articles about how he tests AdWords Campaigns and how he made $10,000 using PPC with Google AdWords and NeverBlueAds.
This really blew my mind that you could squeeze that much of a profit out of arbitrage. I figured you’d be making maybe a few cents on each click/deal, but the information that Zac shares seems to suggest that on a good setup your income can be double your expenses (or better) - if you spend $100 on AdWords, you can make $200 from NeverBlueAds. That’s $100 profit.
Now of course there will about a billion people who are going to run out and try this. Literally tens of people are going to read this on my blog alone. My biggest problem has always been that I can’t get over the hump of finding a good niche to create a site around. Maybe I’m just making too big of a deal out of it, and it’s better to just pick something that is high profit and run with it. The fact is that if I make a site about credit reports, I don’t need to be a guru on the topic. I just need to find enough information to put together an informative site, and it can grow from there.
September 15th, 2007 at 10:59 am
Awesome post, thanks for the write up. PPC marketing can be really tough, but you get started it gets a littler easier and more fun. It’s all about finding good offers that convert, then finding some decent traffic.
September 16th, 2007 at 12:43 pm
Thanks so much for commenting. I just got accepted to the NeverBlueAds, so I’m learning how it all works. I’m looking forward to trying the world of PPC / NeverBlue.